Developing Culture

Developing Culture

Developing Culture

This online activity will explore the multifaceted aspects that assist in the development of a culture of performance in elite professional sporting teams. It will also analyse the philosophy of one coach in ensuring that a culture of character is in place for the season ahead.

The recording is of a webinar presented by ESSA on 10 February 2020. 

Presented by Mr Ashley Jones, MSC (HM)

Ashley Jones has been a professional strength & conditioning coach for over 25 years, working across three sports (Basketball, Rugby League, and Rugby Union) at both club and international levels in five countries. He was awarded the NSCA Professional Strength & Conditioning Coach of the Year award in 2016, has held the CSCS continuously since 1988 as well as the RSCC*E recognizing over 20 years of professional coaching.

Rates per person

ESSA Member   $33.00 
Non-Member   $55.00
ESSA Student Member   $16.50
Student Non-Member   $27.50 
ESSA Member PD+   Complimentary
Non-Member PD+   Complimentary
Please see terms & conditions for registration type definitions.

Access to Online Activity

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Target Audience

Any Accredited Exercise Scientist, Accredited Exercise Physiologists, Accredited Sports Scientist Level 1, Accredited Sports Scientist Level 2 and/or Accredited High Performance Manager


Successful completion of an assessment, within 60 days is required to earn applicable CPD Points


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