Building Your Online Presence 

This comprehensive online activity is designed specifically for health professionals wanting to create a thriving private practice. 
In an era where the majority of healthcare decisions begin online, having a compelling online presence is no longer optional but a necessity for private practitioners.  It offers a deep dive into the crucial aspects of establishing and enhancing an online presence. Across several modules, participants will gain actionable insights and strategies to effectively market their services in the digital realm.
 

The content covers all aspects of building and maintaining a dynamic online presence, including practical advice on developing a cohesive brand identity that resonates with patients. 
 

The online activity addresses the key components of creating a professional and engaging website, essential for a strong online presence. It includes the Search Engine Optimisation essentials and strategies to rapidly get your website on the front page of Google. 
 

The online activity will guide participants through selecting appropriate social media platforms, creating relevant and engaging content, and using these tools to build a community and foster patient engagement.
Additionally, the online activity incorporates the value of an email list as a direct and personal way to communicate with patients. It offers strategies for growing and effectively utilising this list to not only inform but also to engage and convert subscribers into patients.
 

By the end of this online activity, participants will be equipped with a clear understanding of the digital landscape and practical skills to enhance their online presence. This knowledge is indispensable for growing a private practice in today's digital-first healthcare environment. Participants will leave with the confidence to implement these strategies, ensuring their services are visible, attractive and accessible.

This is a recording of an ESSA webinar presented on 29 February 2024. 

Presented by Miranda Smith, BMgt(Marketing) MMktg

"After school I couldn’t decide whether to study psychology or marketing, and shortly after choosing marketing I also became a qualified phone counsellor at Lifeline where I quickly saw the role marketing played in healthcare - in increasing awareness, education and ultimately helping people find the right health practitioner for them. After completing a Bachelor of Management (Marketing) and a Master of Marketing at the University of South Australia I gained 10 years senior management experience within the corporate healthcare sector including as Marketing Manager for London's leading mental health hospital and Chief Marketing Officer for the Monash IVF Group. After my time in the corporate world, plus brand manager roles in NFP and senior communication advisor roles for the SA and Victorian Health Departments, in 2016 I launched my own business called Marketing for Health Practitioners to focus on working with small to medium private practice owners to help them create long-term thriving practices. In 2023 I launched Healthy Sites designing stunning Healthcare Practice Websites. At Healthy Sites, we're all about vibrant vibes and serious savings. We understand health professionals growing a private practice are focused on shaping a healthier future, not sitting on a cash mountain. Healthy Sites offers a highly accessible subscription model with no upfront costs."

Rates per person

ESSA Member		$33.00
Non-Member		$55.00
ESSA Student Member		$16.50
Student Non-Member		$27.50
ESSA Member PD+		Complimentary
Non-Member PD+		Complimentary

Please see terms & conditions for registration type definitions.

Access to Online Activity

Your online activity will be available in your ESSA learning profile after purchase.  Please click here to access your ESSA learning profile.

Target Audience

Any Accredited Exercise Scientist, Accredited Exercise Physiologist, Accredited Sports Scientist Level 1, Accredited Sports Scientist Level 2 and/or Accredited High Performance Manager.   

ESSA CPD Points

Successful completion of an assessment, within 60 days is required to earn applicable CPD Points

Registration

Online: After signing into your ESSA profile, select the blue "Register Myself" button below
Manual Form: click here
International Membership Registration (including BASES, CEPA and SESNZ): click here.

Please note:
* Credit card payment is required with online registration.
* If a tax invoice is required for payment to be made, please use the manual form.
* Upon registering to any ESSA professional development, you automatically agree to our terms & conditions.

Disclaimers

All accredited persons, regardless of any professional development completed/ attended must refer to their accreditation’s Scope of Practice/Standards, and only treat/practice within the same.  

ESSA confirms that at the date of release, this professional development meets the requirements of the ESSA Continuing Professional Development Points Guidelines. The information contained in this professional development is of a general nature only, and while every effort and care has been taken to ensure that all representations are accurate as at the date of its release, ESSA accepts no legal liability for any loss or damage suffered as a result of any information provided in this professional development. 

ESSA recommends that its members seek appropriate independent professional advice specific to their particular purposes and circumstances (including the provision of medical advice to patients) before relying on it. 

All professional development listed is correct at time of publication, and is subject to change at any time without notice.